[Photo credit: John Lehner]
The following notice appeared under the heading “Three for a Dollar” in many American newspapers during the summer of 1896: “Three what? Three charmingly executed posters in colors drawn by W. W. Denslow, Ethel Reed and Ray Brown will be sent free of postage to any address on receipt of one dollar. All who are afflicted with ‘poster craze’ will immediately embrace this rare opportunity, as but a limited number of the posters will be issued. The scarcity of a good thing enhances its value. Address George H. Heafford, General Passenger Agent of the Chicago, Milwaukee & St. Paul railway, Old Colony building, Chicago, Illinois.”
Ethel Reed’s poster for the Chicago, Milwaukee & St. Paul Railway Co. is exceedingly rare; I am aware of only two surviving copies. I am indebted to John Lehner for sending me this photograph of his copy.